NCA Moves to Suspend DSTV Over MultiChoice Ghana’s Refusal to Reduce Prices
The NCA has moved to suspend MultiChoice Ghana's operating licence due to its refusal to lower DSTV subscription prices The dispute arose after the Minister for Communication, S...
- The NCA has moved to suspend MultiChoice Ghana's operating licence due to its refusal to lower DSTV subscription prices
- The dispute arose after the Minister for Communication, Samuel Nartey George, called for a 30 per cent price reduction
- MultiChoice Ghana rejected the proposal, claiming the minister's demand was untenable .
This action comes after MultiChoice Ghana's refusal to heed to calls by the Minister for Communication, Digital Technology and Innovations, Samuel Nartey George, to reduce the prices for their Pay-TV packages.
The dispute began when Mr George requested a 30 per cent reduction in DSTV's prices following the recent appreciation of the Ghanaian cedi. However, MultiChoice Ghana rejected the proposal, saying the minister's demand was untenable.
Sam George's argument for DSVT price reduction Minister George highlighted significant pricing disparities between Ghana and other African countries, noting that DSTV's premium bouquet costs $83 in Ghana compared to $29 in Nigeria. Mr. George also cited the appreciation of the Ghanaian cedi against major international trading currencies, particularly the US dollar, as the basis for his demands. However, MultiChoice Ghana responded in a press release dated Sunday, August 3, 2025, stating that they would not be able to meet the minister's demands.
“It is not tenable to reduce the DSTV subscription fees in the manner proposed by the Minister,” it stated, stressing that it has never referred to the cedi’s appreciation as a “fluke.” The statement from MultiChoice further explained that the company values its subscribers and strives to keep DSTV subscription fees as low as possible, despite the challenging competitive and macro-economic environment in which it operates, without compromising on customer choice and the quality of its services.
It expressed regret that the Minister had taken this stance, despite MultiChoice's ongoing efforts to engage with him candidly and in good faith on this important matter. In an attempt to reach a resolution, the company stated it had made a proposal to the Honourable Minister and the National Communications Authority for further engagement.
